About
We decode the science behind retail so you can apply it smarter and grow faster.
At RetailGuruXcel Learn, we’ve built a knowledge hub where skills matter more than services. Backed by 25+ years across retail, FMCG and cooperatives, our learning tracks help you uncover the reasons behind retail performance—not just the steps.
Meet Our Founder
Dr. Manish M. Bhatt — Founder & Chief Mentor
Retail Transformation Strategist • Ph.D. in Retail Science • TQM & Six Sigma Trainer • 25+ Years of Retail Leadership
With 25+ years of hands-on experience across FMCG, supply chain, procurement, cooperative retail, and modern trade execution, Dr. Bhatt has trained, guided, and mentored thousands of retailers across India.
His work spans across major institutions such as:
- Less focus on cooperatives
- More on FMCG, retail, supply chain, Pidilite, Dairy Retail, Private Labels
- Stronger global positioning
- Vision + Mission
- Your credentials
- Your journey + experience
- Why RetailGuruXcel exists
Dr. Manish Bhatt is a nationally respected retail transformation leader with more than 25 years of real-world experience across FMCG, CPG, pharma retail, modern trade operations, cooperative retail, and emerging digital commerce ecosystems.
His expertise spans sales, distribution, supply chain, procurement, retail operations, store profitability design, modern trade execution, and organizational development. Over the last two decades, he has trained, guided, and mentored thousands of retailers, entrepreneurs, distributors, and business leaders across India.
Career Highlights Across Diverse Industries
Dr. Bhatt has contributed to the growth, transformation, and execution excellence of organisations across multiple domains:
✔ FMCG & Consumer Brands
- Pidilite Industries (Retail Capability & Channel Excellence)
- Leading FMCG distributors and super-stockists across Gujarat & India
- Modern trade execution experience with national retail formats
✔ FinTech-Enabled Retail Credit & Distribution Systems
- Digital credit enablement for retailers in partnership with financial institutions
- B2B tech platforms for procurement, distribution & working capital solutions
✔ Dairy & Food Retailing
- Dairy retail store design, pricing strategy & consumer experience enhancement
- Nutrition products merchandising and category expansion
- Private label product development (ghee, MCT oil, nutraceuticals)
✔ Cooperative Retail & Institutional Projects (Limited Mention, Balanced Positioning)
- Ethics Group of Companies (Director – Business Development & Retail)
- GUJCO Mart retail transformation
- Advisory for cooperative retail & agri-value chain initiatives
- Process & technology enablement for state/country-level retail programs
✔ Pharma & Healthcare Retail
- PMBJP network development (India’s largest generic medicine retail chain)
- Dava India & First Remedy — retail efficiency, SOP framework & expansion strategy
- Pharma distribution process improvements through supply chain optimisation
Dr. Bhatt’s Expertise Includes
Retail Operations
Sales & Distribution Systems
Retail Psychology & Consumer Behavior
Store Profitability Optimization
Category & Merchandising Strategies
Cooperative Retail Project Execution
Inventory and Supply Chain Efficiency
Technology & Digital Retail Transformation
Retail GTM and B2B/B2C models
Our Story
Our Journey Towards Transforming India’s Retail Landscape
Founded by Dr. Manish M. Bhatt, one of India’s most respected retail strategists and cooperative retail visionaries, Retail GuruXcel is a platform built to uplift retailers of all sizes:

Kirana Store

Supermarkets

Franchise owners

Distributors & wholesalers

FMCG channel partners

Pharma & OTC retailers

